10 months ago
5 Benefits of Using Auctions When Selling Your Land
When it comes to selling your land, there’s no better way to maximize value and minimize stress than through an auction. While private listings can sit on the market for months and involve prolonged negotiations, auctions create urgency, generate competition, and streamline the process. The Kraft Real Estate Services farm and land team, led by experts Jonathan Kraft and Kelsey Koomler, specializes in farm and land auctions, providing you with a powerful platform to sell your property quickly and at its highest possible value. Here are five compelling reasons why auctions are the best way to sell your land with Kraft Real Estate Services:
1. Specialized Market Knowledge and Reach
At Kraft Real Estate Services, we have deep connections in the Midwest land market and a global reach. Already this year, we’ve had registered bidders from all 50 states, 70 countries, and all Canadian provinces. Our expertise allows us to market your property to the most qualified buyers, whether they’re local farmers, investors, or international bidders looking for new opportunities. We understand the unique aspects of farmland, recreational properties, and rural estates, and use that knowledge to position your property for maximum appeal.
2. Competitive Bidding Drives Up Sale Prices
One of the greatest advantages of an auction is the competitive environment it creates. Unlike traditional listings, where potential buyers may lowball offers or hesitate to commit, auctions ignite bidding wars. When buyers compete against one another, they’re more likely to submit their best bids quickly. This competitive dynamic often drives prices higher than private listings ever would. With Kraft Real Estate Services, we have the ability to use both live and online bidding platforms, allowing bidders from across the globe to compete for your land—often resulting in higher final sale prices.
3. Efficient Marketing Tailored to Your Land
At Kraft Real Estate Services, we know how to market your land to attract serious bidders. Whether your property includes farm fields, wooded areas, or potential development sites, we develop a tailored marketing strategy to highlight its best features. Our marketing campaigns are comprehensive and include:
– Online listings on top real estate platforms
– Social media advertising
– Print ads in newspapers and magazines
– Email blasts and newsletters
– Targeted signage
By combining traditional marketing with cutting-edge digital tactics, we ensure your property reaches a broad audience of potential buyers. This targeted approach maximizes exposure and drives more bidders to the auction.
4. Streamlined, Time-Bound Process
One of the most significant benefits of selling your land at auction is the fast, efficient process. Private listings can take months or even years to sell, with unpredictable delays and lengthy negotiations. In contrast, an auction sets a definitive sale date, creating urgency among buyers. They know this is their opportunity to purchase, and the time-bound nature of the event encourages them to act. With Kraft, you can expect a smooth, organized auction process that closes quickly—typically within 30-45 days from start to finish.
5. Peace of Mind with Expert Guidance
Selling land can be stressful, but auctions take much of the pressure off your shoulders. At Kraft Real Estate Services, we manage every aspect of the auction, from advertising and bidder registration to the final hammer drop. You’ll work directly with Jonathan and Kelsey throughout the entire process, ensuring personalized attention and expert advice at every step. Our hands-on approach means you won’t have to worry about complicated negotiations or long waiting periods—just a straightforward path to a successful sale.
Why Choose Kraft Real Estate Services?
While many companies offer auction services, Kraft Real Estate Services stands out for our global reach, local expertise, and proven track record. We have a dedicated team specializing in farm and land auctions, giving us an unparalleled edge when marketing and selling these unique properties. Our use of online and live bidding platforms ensures maximum exposure and competition, allowing you to achieve the highest possible price for your land.
Selling your land through an auction with Kraft Real Estate Services guarantees a fast, efficient, and profitable outcome. Contact us today to schedule a consultation and learn how we can help you achieve your selling goals.
